Design is one of the most important factors when it comes to the success of your eCommerce website. If your website looks cluttered or unprofessional, customers will likely leave without making a purchase. In this blog post, we will discuss some design tips that will help improve the conversion rate of your eCommerce website.
What Is the Conversion Rate in E-commerce
The conversion rate is a key metric in e-commerce. It measures the percentage of visitors to a website who take action and convert into customers. A high conversion rate is a sign that your eCommerce business is doing well, while a low conversion rate indicates room for improvement. Many factors can affect your conversion rates, such as the design of your website, the quality of your products, and your pricing. By understanding the conversion rate and taking steps to improve it, you can increase your eCommerce sales and profits.
Design Tips to Improve Conversion Rate of Your Ecommerce Website
1) Utilize Forms
Creating an intuitive and user-friendly form is essential for any eCommerce website hoping to increase its conversion rate. One way to build forms users want to fill out is to utilize a form builder.
Form builders provide a drag-and-drop interface that makes it easy to design forms without requiring coding knowledge. In addition, most form builders come with a wide range of pre-built templates, making creating a professional-looking form in minutes simple. By taking advantage of a form builder, you can design visually appealing and highly functional forms, giving your eCommerce website the best chance of converting visitors into customers. You can click here to learn more about form building.
2) Make Navigations Simple and Easy
Online shoppers are typically looking for a specific item or item. They want to be able to find these items quickly and easily without having to click through a variety of links and pages. Providing clear, concise, and easy-to-use navigational options will help improve your website’s overall user experience and lead to higher conversion rates. Learn more about how interactive chatbots and tools can increase conversion rates here.
Some design tips for making navigations simple and easy to use include using drop-down menus, breadcrumb trails, search functions, and clearly labeling each section of your website. By designing an effective navigation system, you can make it easier for shoppers to find what they are looking for on your site and increase the likelihood that they will complete a purchase.
3) Allow Guest Checkout
Regarding design tips for eCommerce websites, one of the most important things to consider is whether or not to allow guest checkout. For many shoppers, completing a purchase without creating an account is key. They may be interested in your product but unwilling to commit to creating an account, so giving them the option to checkout as a guest could be the difference between a sale and losing out on business.
There are a few things to remember when designating a space for guest checkout on your site. First, make sure it’s prominent and easy to find; you don’t want potential customers frustrated and giving up before they even reach the checkout page. Second, streamline the process as much as possible; the fewer steps there are, the better. Finally, provide clear instructions; nobody likes feeling lost during checkout. If you can design a guest checkout feature that is intuitive and user-friendly, you’ll be well on your way to increasing your conversion rate. If you cannot, you can reach out to conversion rate optimization services to get professional help.
4) Use Clear and High-Quality Images on Your Website
People are visual creatures, and good photos can help draw them in and give them a better sense of your business. But beware – using poor quality or irrelevant images can have the opposite effect, turning people away from your site before they even have a chance to see what you offer.
When choosing images for your website, keep design principles in mind – contrast, balance, and hierarchy can all play a role in how effectively your images convey your message. In addition, be sure to use alt text for all your images so that search engines can properly index them. Following these simple tips ensures that your website makes a great first impression and helps improve your conversion rate.
5) Create Strong CTA Buttons
Intentionally design your CTA buttons to be easily seen and clicked on by visitors. Use a contrasting color against the background of your website, make the button big and wide, and use an action verb such as “Buy Now” or “Add to Cart.” Be sure to test different design variations to see which converts the best. Lastly, avoid design clutter around the CTA button so that it stands out and is the sole focus of attention. When done right, a compelling call-to-action button can be the key to success for your eCommerce website.
6) Allow Product Comparison
Another way to improve conversion rates is to allow customers to compare products side-by-side. This allows them to see the differences between products and make an informed decision about which one is right for them. Additionally, it can help highlight each product’s unique features and why they are essential. By making it easy for customers to compare products, you can encourage more sales and lead to higher conversion rates.
7) Include Social Proof
If you’re looking to design an eCommerce website that converts, social proof is a crucial element to consider. Featuring customer reviews and testimonials can increase conversion rates. There are a few different ways you can incorporate social proof into your design:
Feature customer reviews on your product pages. Make sure to include favorable reviews, as well as ones that highlight areas for improvement
Use social media to your advantage. If you have a strong presence on social media, make sure to showcase your brand on your website. You can do this by featuring social media buttons or displaying recent posts from your accounts.
Highlight customer testimonials. Customers are more likely to trust their peers than they are a company, so testimonials can be very impactful. Include testimonials on your homepage or specific product pages.
8) Set Up Follow Up Campaigns
Follow-up campaigns can be a powerful tool for converting first-time visitors into loyal customers. By sending automated emails after someone makes a purchase or abandons their shopping cart, you can stay top of mind and increase your chances of making a sale. With a bit of planning and effort, you can maximize your conversion rate and earn more revenue for your business.
9) Focus on User Experience
Creating a positive user experience should be one of the primary goals of any eCommerce website. After all, if visitors to your site have a negative experience, they are likely to take their business elsewhere. Several design tips can help improve the user experience. First, make sure that your site is easy to navigate. Visitors should be able to find what they are looking for without difficulty. Second, ensure that your design is visually appealing. Use colors that are enticing and avoid clutter.
Third, make sure that your content is well written and informative. Provide visitors with the information they need to make a purchasing decision. By following these design tips, you can create a user experience that is positive and engaging, leading to increased conversions.
10) Optimize Website for Mobile
Creating a mobile-friendly eCommerce website is essential for businesses that want to stay competitive. Mobile devices are increasingly being used to browse the internet, and optimizing your site for these users can help you improve your conversion rate. There are a few design tips that you can keep in mind to make sure your site is as user-friendly as possible on mobile devices. First, use large, easy-to-read fonts and buttons. Second, ensure your product images are high quality and that users can zoom in for a closer look.
Third, streamline the checkout process by eliminating unnecessary steps and fields. By following these tips, you can ensure that your eCommerce website is optimized for mobile users and that you’re able to capture more sales.
Other Key Tips to Improve Conversion Rate of Ecommerce Website
Offer free shipping. Shoppers are more likely to purchase from an online store if they don’t have to pay for shipping. Free shipping also gives you a competitive advantage over stores that don’t offer it.
Make sure your website is easy to navigate and user-friendly. If potential customers can’t find what they’re looking for or have difficulty navigating your website, they’re likely to give up and go to a competitor’s site.
Offer discounts and coupons. Everyone loves a good deal, so offering discounts and coupons is a great way to entice shoppers to buy from your store.
Create compelling product descriptions. Your product descriptions should be well-written and persuasive to convince shoppers to buy from you.
Offer multiple payment options. The more payment options you offer, the more likely it is that shoppers will find one that suits their needs
Provide excellent customer service. If customers have a good experience with your customer service, they’re more likely to come back and shop with you again
Improve Conversion Rate of Your Ecommerce Website – Conclusion
Ecommerce website design is a complex and vital process that can significantly impact your business’s success. In this article, we’ve outlined some key tips to improve your conversion rate. We hope you find these tips helpful and that they help you achieve the success you desire for your eCommerce website.