You need a strong presence to build and foster a successful online business. Developing a substantial online presence requires a great marketing plan. Many entrepreneurs and startups focus only on their websites, which limits their marketing and keeps them from taking advantage of the masses of other potential online sales. Best social media outlets can be a great way to build your online presence. Try these tactics to improve and expand your online marketing.
Importance of the Best Social Media Outlets for Marketing
Due to the increased prevalence of social media platforms, 30 percent of online time is spent on social media websites such as Facebook, Instagram, Twitter, and others. If you do not use social media in your marketing strategy, you are missing out on a large chunk of consumers.
One of the great things about the best social media outlets is you can reach people you would not be able to otherwise. Many companies reach out to people with large social media followings in an effort to garner their support and create a relationship where they promote the company. Some influencers have thousands or millions of followers who trust them. If a popular influencer speaks highly of your product, you will suddenly have access to a massive new base of potential customers.
Offering a product in a sweepstake is a great way to expand your Facebook followers. Make it easy for them to enter and keep a “Like Our Page” button nearby so users will follow you. Make the prize one of your own products so that non-winners may still be motivated to purchase one.
Use Facebook Live
Facebook Live is a relatively recent addition to the platform, and it is a fantastic opportunity to interact with potential customers. Real-time interactions make your company seem more human and more relatable. One of the ways you can do this is by holding a live interview in which people can ask you questions and you provide immediate responses.
You can also use Facebook Live for advertising a new product or line of products. Previewing the product in real-time gives people the chance to become interested and engaged in what your company is doing.
Request That People “Tag a Friend”
Many people love the ability to tag friends in posts on Facebook. Use this in your marketing. Post a relatable photo that is relevant to your brand with a caption motivating people to tag a friend.
For example, if you run an outdoor apparel company, you could post a picture of people hiking in your clothes and caption it “Tag someone you want to go on an adventure with.” It will engage people emotionally in your brand, which can often encourage them to give you their business.
Respond to Customer Complaints or Concerns
Accountability and care are appealing qualities in any company. If a customer posts a complaint or concern on social media, respond to it with a genuine message of apology. Do not justify yourself or be defensive. It is likely the customer mainly wants to be heard. You could also suggest they contact you personally to discuss how you can make it up to them. It will show you care about each person and will make your customers feel appreciated. Ignoring customer complaints will make your company seem cold and apathetic, and people will be more hesitant to be loyal to your brand.
Schedule Posts on Twitter
Many people do not realize you can schedule a tweet. Tweeting consistently is one of the best ways to grow your base, but often people do not have time to go on Twitter every day. If you are busy and overwhelmed with hundreds of responsibilities, take some time once a week to schedule posts for the week in one sitting using Buffer.
Advocate for a Social Cause
Many marketers and business people are hesitant to get involved with social and political issues because it is bound to cause controversy that could do damage to the company. However, expressing support for a social cause gives your brand a more emotional and real vibe that consumers will appreciate.
Some companies choose to do this by raising money. You can start a fund or something similar to encourage followers to donate. However, it is important to remember that even non-financial advocating is impactful. You can encourage small acts of kindness or encourage people to send personal stories and share them on your account.
As a less-controversial and more-interactive option, you could also ask your audience for their personal opinions. Start a poll or quiz so people can vote or express what causes they find the most important.
Use BuzzSumo and Engage Other Influencers on Twitter
BuzzSumo is a great way to see which content is having the most significant impact on people. Use keywords to search for relevant content your followers would find interesting and post them on your account.
Analyzing BuzzSumo reports or using BuzzSumo alternatives also let you know who the top influencers are in topics surrounding your product. Reach out to some top influencers and see if they would be willing to create a partnership or promotion deal. If you can associate with an influencer, you can have higher visibility with a new mass of people you would not have reached otherwise.
Engage Influencers on Instagram
Instagram is another social media platform where using influencers can be helpful. Create partnerships with influencers by contacting them and sending them your products. They may agree to do sponsored posts on Instagram and introduce you to their followers.
You can also host an influence “takeover.” Ask the influencer with whom you have partnered to take over your Instagram account for a day, posting continuous pictures from a daylong event or other activity. The influencer can mention it in his or her personal Instagram account, encouraging their followers to also follow your page and track their takeover.
Tag Popular Instagram Accounts
While you are at it, tag popular Instagram accounts that are relevant to your brand in your pictures. It will make your account show up on the popular account and increase the chances that new people will find you on the best social media outlets.
Buy a Snapchat Geofilter for Company Events
Geofilters are becoming a large part of Snapchat. Most towns and cities in the United States have at least one geo filter option. Snapchat also gives private people and companies the ability to buy filters for events. Design a filter for an upcoming company event and encourage people in attendance to post to their personal Snapchat Stories using the filter. It will increase your visibility and spread awareness about your brand on the best social media outlets.
Post YouTube Videos Consistently and Link to Products
Consistent posting is key to developing a YouTube following, which is similar to how Twitter works. If you are frequently uploading videos, people will be more motivated to subscribe to your channel. When you post videos, finish with a link to content or a product on your website. For example, if you post a video about how to make great spaghetti, add a link to buy your business’ cookbook at the end of the video.
Partner with YouTube Personalities
Associating with influencers is not only important on Twitter and Instagram. Try to partner with a popular YouTuber. Create videos together and collaborate so the YouTube fans may become your own. You can also engage with other YouTubers by sponsoring them in your videos and in the description box beneath your videos. This may lead them to sponsor you, which may expand your audience.
Create “How-To” Videos
One of the things YouTube is most used for is “how-to” videos. Take something that is relevant to your brand and creates a helpful how-to video instructing people about the task.
Create a Consistent Brand Image
There are many best social media outlets to utilize in many different ways. You must always keep your brand image consistent. The only way you can use multiple best social media outlets to build your online presence is if your brand it the same across all of them.
Stephen Moyers is an online marketer, designer, avid tech-savvy blogger. He is associated with Los Angeles Web Design Agency SPINX Digital. He loves to write about web design, development, online marketing, social media and much more. Apart from writing, he loves traveling & photography. Follow Stephen on Twitter.
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