If you want to get your company, products, and services out to a wider audience, and turn that audience into paying customers, it’s a good idea to invest in advertising. With so many options available, it can be tough to pick the right one, but there’s one medium that offers brilliant possibilities in terms of reach and return – YouTube. Here are four reasons to advertise on YouTube video social networking platform and an explanation of why it is a great investment.
Advertise on YouTube for Large and Diverse Audience
In the UK alone, YouTube has a penetration rate of around 80%, rising to 82% of 15-25 year-olds. Globally, its user base is around 2 billion. That’s a gigantic audience spanning many niches, making it perfect for small and enterprise businesses alike to provide targeted advertising to their exact customer groups.
Video advertising isn’t as expensive as you might think. Yes, many of the adverts you see while browsing are high-quality, high-spec creations, but an ad can be made for tiny sums using static images or basic animations. There’s also no minimum spend on the platform, letting you eke out as much bang for your buck as possible. And if you have a large budget, the costs can be reduced further by utilizing the services of a paid media agency, which will devise a cost-efficient strategy for the platform.
Videos Are Engaging
Because they can be played before, during, and after non-advertising video content, video ads boast better engagement rates than static images or text ads placed elsewhere on the web. They also have a much greater emotional impact, part of the interplay between moving images, audio, and the story created during the video. This provides more opportunities for catching the audience’s attention and convincing them to buy through the manipulation of emotional triggers. All this equals much higher engagement rates than other advertising mediums.
Advertise on YouTube and Get Fast Results
Given the sheer number of users on YouTube and the ability to drill down into the userbase and target them with laser accuracy based on their characteristics such as demographic, occupation, interests, past advert interactions, and similar audiences, YouTube delivers results quickly. Instead of putting your money into slower-moving forms of advertisement, you can also partner with content creators, paying them to advertise your products within their videos themselves. This can be a great way to get around the possibility of your audience clicking the ‘skip’ button.
Do you use YouTube ads? Let us know your experiences in the comments section below.