Your website is your business’ identity online. Before contacting you or filling out the “request a quote” form, a prospective customer will compare your online presence: the website to your competitors to make an informed decision. This implies that having an attractive, responsive, and easy-to-use website is crucial to creating an excellent first impression with your prospects. When properly designed, a website could also be your round-the-clock salesperson. Read on for 10 reasons why you should invest your budget, time, and resources in the way you redesign your website.
Reasons to Redesign Your Website If It Looks Outdated
An old-looking website is one of the most significant reasons to contact a website development company for an upgrade. If you cannot recall your last website upgrade, it is time to consider redesigning. The website design trends often change every few years, so you should invest in site redesign every two to three years. Other signs that your website is outdated include:
- Your website homepage has over 95% bounce rate even with minimal traffic
- Your website design does not look like other sites online right now and in a negative way
Customers can quickly tell when your site is outdated and will likely opt for companies with attractive and easy-to-use websites, making you miss out on sales. For this reason, you should update your site to show clients that your business is growing and up-to-date with the latest technologies and trends.
The Site Is not Mobile-responsive
Did you know that mobile devices account for 58% of organic Google searches? While you may have got away with maintaining a desktop-only website in the past, users today rely on their smartphones and tablets to connect with family and friends, order food, and shop.
Suppose users have to zoom in or out to read data on your business website, or the information or products they add to their carts using a desktop are unavailable when they log into your site via mobile phone. In that case, they will likely leave for your competition. This makes you lose valuable leads and negatively impacts your bottom line. Be sure to invest in a website redesign to ensure a seamless experience across different access devices, including smartphones, tablets, laptops, and desktops.
Redesign Your Website If It Is Slow
Your website visitors want to access information easily and quickly, and 53% of users will abandon the site for your competition if it has a loading time of more than two seconds. If your website takes too long to load, it indicates issues with the visual elements or coding, to mention a few, so you should consult a web development company for redesigning. A slow-responding website also compromises your rankings on search engines like Bing and Google.
Check your website page speed on software like Google’s PageSpeed Insights tool. This tool scores your website speed on a scale of 0 to 100, with a score of 0 to 89 requiring improvement. If your website has a low score, consider investing in a site redesign to optimize it to load faster. You could also choose a new hosting service with in-built software to enhance your website’s speed and user experience.
You Want to Rebrand Your Website
Your website should have a consistent feel and look across all pages. However, if you have merged with another microsite or included more authors over time, your website may have inconsistencies, such as distinct navigation menus on the site pages. This can be frustrating and confusing to your website visitors, who may worry that they have been redirected to a malicious page, prompting them to leave without taking the desired action.
Consider reviewing your website and creating brand styles and guidelines to develop a website with a consistent design. This involves picking consistent button styles, fonts, iconography, font hierarchy, and color palette, to mention a few.
Your Content Is Outdated
If your company’s website has many missing images, errors, and broken links, such as 404 error pages, it indicates that it is poorly maintained and unorganized, so you should invest in a redesign. When redesigning your website, invest in CMS that allows easy addition of new pages and information updates to avoid outdated content.
Redesign Your Website If It Is Not Performing as Expected
Having a well-designed, picture-perfect, and functional website is not enough. An effective website should attract more potential customers, nurture leads, and build your customer base. Check critical metrics such as bounce rates, site visitor to lead conversion rates, and leads to customer conversion rates to determine your website’s performance. Be sure also to determine:
- Whether you have created conversational content that gets prospects to convert
- If your landing pages are educative and trigger buyers to take action
- Whether you have included images on your site to break text monotony
- Whether your CTAs are actionable and clear
Consider embarking on a website redesign strategy if you establish that your site is not performing as you want it to.
Your Website Is Difficult to Navigate
Prospects visit your website in search of specific information, so you should ensure they can quickly move about your website pages to get what they want. Users who struggle to navigate through your website will get frustrated and log out. This results in losing valuable leads to the competition. Search engines also scan your website to make sense of your content and catalog your site. If your site has poor navigation, the search engines will not understand your content’s value, so they will not make your site discoverable on search engine results pages.
Consider asking a family member, friend, or employee to search specific information on your site to determine how quickly they navigate it. This enables you to understand how a prospect or someone unfamiliar with your website browses through it for the first time. Let’s say you establish that your friends struggle to locate specific information or pages. In that case, you should consider taking on a website redesign project to enhance navigation to keep your web visitors engaged for an extended period.
It Lacks Social Integration
Social media is critical to your marketing strategy. It enables you to reach a broader audience, attract more leads, build brand awareness and increase sales. However, exploiting social media’s maximum potential can be difficult if you do not share your company’s social profiles on your primary marketing platform, the website. Your potential customers may be too lazy to look for you in the social sphere, and you may lose them to the competition. For this reason, you should redesign your site to add social buttons. Be sure to also include share buttons to all your blog posts.
Your Software Needs Updating
A website redesign entails more than adjusting the frontend interface. You should also determine whether tools like plugins, web hosting, themes, content management systems, third-party integrations, and page builders are serving your site and the web visitors as they should. Suppose you establish that theme and plugin updates are breaking your site, the website keeps going offline, you are experiencing trouble managing content on your site, or some systems have become ineffective. You should schedule a website redesign to switch to better and more reliable alternatives.
Reasons to Redesign Your Website If You Want to Amp Up Its Security
With the increased cybercrime and fraud as hackers devise more sophisticated methods to access private information, customers are prioritizing purchasing from companies with a robust cyber security strategy. Redesign your website to protect it from viruses, malware, and hacking. For instance, you could acquire a Secure Socket Layer (SSL) certificate to protect your company’s confidential information.
Reasons to Redesign Your Website – Endnote
While a website redesign can be exhausting, time-consuming, and expensive, it leads to significant business success online. A site redesign can boost your conversion rates, help you meet your website’s visitor’s needs, and improve your ranking. If you notice the above signs, contact a web development company near you for website redesigning to ensure it helps you achieve your bottom line.