Every business wants to increase traffic, leads, and conversions on its website. If this is not happening for your business, you need a solid digital marketing strategy. Many small businesses do not have the budget to implement elaborate strategies and campaigns, so they must consider what to include in their marketing budget. These are the more important aspects of digital marketing that are cost-effective and produce very high investment returns.
Email marketing yields the highest return on investment among all digital marketing strategies and is also very cost-effective, arguably competing with social media marketing for affordability.
According to Mailchimp, the average email open rate is 21.33%, and the average click rate is 2.62%. These are awe-inspiring numbers, especially when you consider they are averages. Because of these high open and click rates, the revenue generated through email marketing can be hundreds to thousands of times generated by other digital marketing strategies.
Businesses can also use email marketing to communicate with existing or potential customers, generate leads, solicit sales, capture data for future campaigns, and so much more. Businesses with an existing email list can benefit from email marketing now. Still, those that do not should focus on growing their organic traffic first and having lead capture strategies in place.
For most businesses, their website is what anchors their digital marketing strategy. It is where they generate leads, start people on their customer and buyer journeys, convert visitors, post content that is part of their content marketing strategy, and so much more.
Because of how important your website is to your digital marketing strategy, it is essential to ensure the website is beautiful and offers a great user experience. A great user experience entails a website that is easy to navigate and one that makes it easier for people to find what they are looking for easily. The website should also load fast, have readable content, and make most of the space available on user screens.
Older websites typically look outdated and do not provide a great user experience. The good news is that businesses can rectify this by commissioning a website redesign. Because you have already worked on most of what you want on your new website by having the older one, things should be straightforward enough.
Ensure you hire a web design Hampshire firm with enough experience working on websites in your niche. Choosing such a company will help ensure all the features that make your website a great digital marketing tool are added.
Creating content for a business website is one of the most common digital marketing techniques recommended by experts. Making content or hiring someone to create it for the business is very cost-effective, and content marketing does increase your site’s visibility and improve its ranking on search engine result pages.
More content means more links and pages that can be indexed and ranked. If these pages contain highly relevant and helpful content optimized for SEO, the result is an increase in traffic. Once that happens, the sales and marketing team can take over to turn these visitors into leads that can be converted down the road.
Content marketing goes hand in hand with SEO. You create content and then optimize it for SEO, SEO helps you rank higher and better, increasing the number of visitors, which makes creating more content rewarding. The cycle then starts all over again. But what is SEO? It might seem like SEO is a buzzword used in marketing circles, but it is not. It is a set of techniques businesses and webmasters use to increase the visibility of their websites on search engine result pages.
Specifically, businesses try to create discoverable and crawlable content by search engine bots and spiders while being helpful, practical, and relevant to human readers. For these reasons, strategies like content optimization, keyword research, content quality, or architectural factors such as crawlability and speed are crucial for SEO.
In essence, optimizing for search engine ranking factors will give you the best SEO outcomes.
Local SEO is a subset of traditional SEO, but it deserves mention because it is essential to small and medium-sized businesses. While traditional SEO aims to make your business or website more visible to the whole world, local SEO focuses on local discoverability. If you have a business that targets customers from a particular area, what you are looking for are local SEO services. What you are trying to optimize for when doing local SEO are “near me” keywords. Examples include “restaurants near me” or “plumbing services near me.”
Maps also play a crucial role in local SEO because the results are typically shown on a map. Optimizing your Google Business Profile is crucial so you can show up on the map or the list on the homepage when people search “near me” keywords.
It is also important to note Google can sometimes show your business even if you do not optimize for “near me” keywords but have instead completed your Google Business Profile.
Social Media Marketing
Like email marketing, social media marketing is very cost-effective and has a high return on investment. Social media allows businesses to reach people where they congregate, whether that is in Facebook groups, Twitter, Instagram, or LinkedIn. Platforms like TikTok and Discord have also become very popular, especially for businesses that target millennials and Gen Z demographics.
With the right message that is also targeted and relevant, businesses can quickly gain followers on social media without spending too much money. The potential reach they can gain by leveraging their following can be massive.
Digital Marketing Budget – Conclusion
Businesses do not have to spend huge sums on digital marketing as many cost-effective and free options are available. Businesses must ensure they follow best practices and learn how to leverage each strategy to get the most out of it.