Web Design & Dev

How to Build an eCommerce Website That Attracts More Customers

Spiral Scout 27 May, 2022

According to research, the online share of total spending increased from 10.3 to 12.2% from 2019 to 2021. Despite most people resuming their everyday lives with the reduced cases of COVID-19, many still embrace the benefits of e-commerce. As internet usage to search for products and services rises, brands should leverage online sales. One way to do this is by getting eCommerce app development services to support online sales. Here is more guidance on how to build an eCommerce website that attracts more customers.

Why Create an Ecommerce Website?

Creating an eCommerce website presents many benefits to new and established brands. If you are starting a new business, you can use the site to increase awareness about your services. Besides, you may easily manage and boost your customer’s experiences.

Ecommerce web development for an existing brand simplifies expanding the market. Further, you can use the site to gather more details about your customers and improve your marketing strategy. Other reasons for eCommerce app development are:

  • You can lower operating costs
  • You can use the site for marketing campaigns
  • An eCommerce website can establish your brand in the market
  • The site will increase operating hours

Getting loyal customers is challenging for many brands, even those in the market, for an extended period. Ecommerce website development allows you to boost loyalty in several ways. First, you can provide personalized shipping experiences based on search histories and a page visitor’s data. Besides, customers can quickly get information about your products and services from reviews.

Ecommerce Website Tips to Attract More Customers

Ecommerce is a competitive field due to the increased demand for online shopping. When designing a website, you must strategize to meet your market’s needs. Some custom eCommerce development tips to make your page attractive are:

Analyzing Your Market

Building an eCommerce website requires a proper understanding of the target market. Determine your customers’ needs and preferences based on the items they often buy. After that, study their shopping habits to understand when they may require specific services or products.

Customers often use search engines and social media pages before buying. Identify the sites your target market uses regularly. After that, assess how you can leverage these sites after developing an eCommerce website. Another factor to research when analyzing your market is income. Assess the average amount a target customer makes in a month. Such information will help you price your products and services.

Studying your market when creating an eCommerce site allows you to understand the customers’ journey. You can also consult some people within the targeted demographic during the testing stage. Such measures will ensure you release a market-ready site. You can also rectify mistakes and streamline the buyer’s journey before launching the website.

Picking a Sales and Marketing Approach

A good eCommerce website marketing and sales plan can grow your brand. It also simplifies converting leads into customers. Identify the goals you want to achieve within a specific timeframe. Moreover, ensure that each target is measurable and attainable.

Once you define your goals, pick a sales approach based on your target market. For example, provide coupons and discounts to encourage customers to shop on your page. Alternatively, offer a short delivery period to ensure buyers urgently get the items they need.  Other sales and marketing strategies you can use are:

  • Upselling your products
  • Offering a money-back guarantee
  • Using referral programs
  • Offering free deliveries for the first order
  • Giving discounted delivery fees for items above a particular value

Build Reputation Before Promoting Your Brand

Your brand’s reputation can impact the results and income you make from an eCommerce site. Before you promote your app, ensure the business has a good reputation. Identify customers’ concerns and find permanent solutions. Besides, get positive reviews on search engines like Google. If a client provided negative feedback about your products or services, respond and inform them you addressed the matter.

Other ways to build your brand’s reputation are:

Listing Your Items

Another tip you can use during Shopify eCommerce development is item listing. An effective product list will entice potential buyers and offer the information they need about goods and services.

Ensure your product list shows the money a buyer can save by shopping with you. Further, provide updated product images and a thorough description. If the product is available in several variants, list them while including the features and benefits. More information to provide in a product listing during Shopify or Magento eCommerce development is:

  • Reviews
  • Weight
  • Product size
  • Purchase options
  • The brand’s name

Don’t Force Visitors to Register on Your Website

Forcing page visitors to register on your site can affect user experience. Besides, it may lower your eCommerce website credibility and cause you to lose potential buyers. Forced registration also influences visitors to provide fake emails and names, affecting marketing efforts.

Allow all page visitors to browse your website without registering. This aspect can increase the time spent on the site and boost sales. You may then request the customer to sign up when ordering or checking out.

Ensure Good Support to Your Customers

Customers may need your assistance when shopping. During eCommerce website design and development, prioritize customer support. Include a section answering the questions customers often ask. Further, enable self-service to reduce pressure on your customer service agents.  More ways to ensure good customer support during the eCommerce website development process are:

  • Organize your content with a good layout
  • Ask for customer feedback
  • Announce problems like expected downtime before customers notice them
  • Automate customer service

Promoting Your Ecommerce Site

Promoting your online store can help you make more revenue and build a solid customer base. Use your emailing list to inform clients that you are launching an online store. Further, promote the site on social media pages and use paid ads on search engines. You can also partner with complementary brands that already have clients in the targeted niche.

Search engine optimization is another ideal way to promote an online store. Outsource eCommerce development services to leverage SEO and generate more leads. Specialists in this field have the skills to ensure your eCommerce site meets market demand. Besides, they can assist you with b2b eCommerce website development to build long-lasting business relationships.

Building Ecommerce Website – Conclusion

Building an eCommerce website to attract more customers can be time-consuming. These were the simple eCommerce website tips that you can work on for attracting potential clients to your online store. There is no need of spending tons of dollars for reaching to the maximum number of customers. The right strategies for reaching and satisfying your customers as well as hiring software development experts will help you attract the maximum quality customers that would add value to your business.

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Tags: ecommerce ecommerce design mobile eCommerce website
Author: Spiral Scout
Founded in 2010, Spiral Scout is a full-service software development company based in San Francisco. Our custom software solutions are used by 168 of the top 200 Forbes Global companies like Zoom, Coca-Cola, Adobe, and P&G solving their most complex day-to-day technology challenges. Spiral Scout specializes in assembling the perfect software team to solve business problems.