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E-commerce is a fantastic thing that makes our lives much easier and more pleasing. The process of discovering goods on the web is very attractive and worthwhile: we can quickly find necessary things anytime and order them in a few mouse clicks. This process is one of my favorite pastimes, and of course, I am not alone in this passion:)

What are the secrets of making an e-shop successful? What do convince customers to purchase in a particular e-shop? There are some fundamentals that an e-commerce designer needs to focus on when creating a website for an e-shop. Let’s talk about them.

1. Give the customers what they are looking for

The most important reason e-shops fail is when the customers don’t find what they are looking for. Indeed, an e-commerce’s popularity doesn’t depend on lower prices or your support service. To find the answer to the question: “What exactly are your customers looking for?” means to understand your users. Your task is to help your visitors find the products they need in as fewer steps as possible.

2. Usability, not aesthetics, comes first

Believe it or not, very few e-shop owners care about design itself. When it comes to e-commerce designs, building a pretty website should not be the designer’s primary goal. What do means much is an effective design – the design which stimulates visitors to shop. The captains of e-commerce industry like eBay and Amazon became giant due to effective design.

3. Make your visitors trust you

Image by Terry Johnston

How can you make your customers trust you? Give them an experience. A successful combination of great design, usability, text content, psychological methods and metrics is able to create an experience through which the clients will trust you.

Privacy is very important for everyone. If the shopping on your website is secure, the data they enter is highly protected, e-commerce transactions are absolutely private and you prove your company is absolutely reliable and delivers its promises, you will gain your visitors’ trust very soon.

One more point a good user experience is built on is to forgive customers for a lifetime. Give your clients more than they expect and your brand will easily gain popularity and trust.

4. Make security and checkout process painless

One of the biggest obstacles a buyer has to overcome is checkout process. Shopping is always fun, but spending money is not. So, your task is to make the payment process as easy and quickly for the customers as possible.

There are some very simple, but really powerful ways to make the payment process painless and unobtrusive:

• Create a one-page checkout instead of long forms. It will increase conversion for sure.
• Keep track of all your customers. If you are able to get the customers’ e-mails in first steps, you will have a chance to catch them later in case they decided to quit.
• Arrange a 24/7 customer service. The customers should always have an ability to ask for help in case they have some technical problems.
• Don’t ask for registration. Most of the users don’t like it, and you may lose many customers.

5. Give your buyers something special

“Give your customers all they want plus a little more” – this is one of the main secrets of a successful e-shop that converts. Think out something that the visitors won’t find anywhere except your e-shop. For example, you can offer some services for free (e.g. free wrapping along with purchasing a gift). Be sure, good customers’ feedback will do its business.

Selling online is an art and a science. Only the right combination of marketing and design will be able to attract customers and make your e-commerce website convert.

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The good news is that finding the e-commerce which the best fits your needs is not that difficult as it may seem first. Please take a look at the complete design solutions for e-shops powered by MotoCMS:

Clean Style E-commerce Flash Design

Fashion E-shop Flash CMS Design

Computer Store E-commerce Solution

Flash E-commerce Design for Your Gift Shop

Flash CMS Template for Photo Store

Stylish E-commerce Design for Bag Store

Lingerie Store Flash Website Design

Flash CMS Design for Watches E-shop

Stylish E-commerce Template

Gadgets Store with MotoCMS Control Panel

You have a great opportunity to test any of these e-commerce designs before purchasing by registering a 30-day free Demo.