Unlocking Business Growth: Why Google Ads Are Essential for Marketing Success

Within the digital marketing industry, there has been much said about how the rise of AI has and will continue to affect the way with which businesses can make use of the internet for marketing purposes. While much of this debate centers around the death of the particular subset of SEO (the death of which is a neverending debate for another time), there is still a sense of the unknown among plenty of digital marketers who are unsure exactly how things will progress. However, there has always been a way to sidestep all of the doomsday marketing scenarios, which is to include paid advertising as a part of a general, overall strategy. And, with the exception of perhaps Facebook advertising, Google Ads is the go-to place to pay for adverts that have a proven track record for pretty much any industry imaginable. Here, we’re going to explain why you really ought to begin including this form of advertising into your mix if you want to grow your business sans the stress of having to compete with the deluge of AI slop that has infected the search results over the past few years.

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Google Ads Drive Targeted Traffic To Your Website (When Done Right)

This initial point is a two-parter in that if you set things up correctly, you will reap tremendous rewards, but if you fail to get things right, you can lose a significant amount. According to one Google Ads agency in London, if your ads don’t deliver, you can quickly see any profits you make disappear into Pichai’s back pocket. However, if you are able to hit the right notes, you can very easily create an ROI that makes all other marketing methods seem quaint in comparison. So, what is the trick to ensuring you don’t throw your hard-fought-for marketing budget down the drain?

• Define clear goals and KPIs: No marketing campaign is complete without a few acronyms, and the hallowed KPI is perhaps the most important of them all. When you know what results you’d like to get from our ads and have a clear set of performance indicators to guide you, you are more likely to hit them or know what to do if not.
• Optimize your campaign structure: Structure is vital to avoid throwing good money after bad, and when it comes to Google Ads, this means creating tightly themed ad groups and a variety of match types.
• Use keywords effectively: Just as with organic SEO, choosing the right keywords is critical. You need to think carefully, as you can spend a lot of money targeting keywords you feel are effective, only to figure out later that they might not match the spirit of the phrases you’re aiming for.
• Ensure your ad copy is on point: No matter how well you have done all other tasks, if your ad copy is trash, you will fail to capture the imagination of your target audience, and all will have been for naught.

You Have Access To The Entire Alphabet Ecosystem

Google is no longer merely Google, and although its search business still generates the lion’s share of its revenue, the parent company, Alphabet, has a vast network of other companies that you can take advantage of. For instance, you could choose to stick only with search, or if relevant, opt to include YouTube ads and even branch out into other interesting avenues like advertising on Android applications or Maps (only if it makes sense, of course).

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As Long As You’re Not In A Banned Industry, They Work For Almost Any Business Type

Google lists a selection of industries and business types that aren’t allowed to advertise on any of their platforms. In most cases, these are the usual suspects, like gambling, pornography, and so on. So, if you aren’t operating within these verticals, regardless of what you offer, you will find that Google Ads is a great option.

You Have The Ability To Go As Fast Or Slow As You Desire

If you’re only interested in dipping your toes into the Google Ads ecosystems and aren’t able or willing to spend too much, you have plenty of options to control the amount you pay and for how long. Conversely, if you’re au fait with online advertising and want to hit it hard, you also have the ability to go hard and reap the enormous amounts of business that it should bring.

There Are Numerous Agencies That Can Assist You With The Setup And Maintenance

As a brief final point worth making, we know that setting up and maintaining an ad campaign like this can be a pretty terrifying prospect for the uninitiated. If you really want to use Google Ads but are unsure how or where to begin, you can enlist the help of numerous agencies that are staffed with highly knowledgeable experts willing to use their expertise to help you make the most of your investment.

There are plenty of ways you can advertise your business to those you believe are most likely to become customers, but Google Ads is considered by many to be the holy grail of online advertising. As long as you are aware of the risks and do your research, you can benefit greatly and watch as your enterprise goes from strength to strength.