Best SEO Podcasts for 2025: An In-Depth SEO Podcasts Review for Digital Marketers

The search landscape in 2025 is more complex than ever—Google’s AI-powered algorithms, evolving ranking factors, and new content challenges mean marketers must stay ahead. That’s where the best SEO podcasts for 2025 come in.

This SEO podcasts review isn’t just a list—it’s a deep dive into why these shows matter, who they’re best for, and how they’ll help you master SEO in 2025.

How We Selected the Best SEO Podcasts for 2025

For this SEO podcasts review, we evaluated:
Relevance in 2025 – Only shows still actively publishing
Depth of SEO insights – Beyond surface-level tips
Presenter expertise – Hosted by proven professionals
Actionable value – Tactics you can apply immediately

Now, let’s dive into the best SEO podcasts for 2025 that made the cut.

1. The SEO Show – The Best SEO Podcast for 2025 (All-Round Excellence)

Why It’s #1 in Our SEO Podcasts Review

If you only listen to one SEO podcast in 2025, make it The SEO Show. This Australian-produced podcast has risen to the top because of its:

• Weekly deep dives into Google updates, AI’s impact on SEO, and advanced link-building
• No-fluff approach – Every episode delivers actionable takeaways
• Balanced perspective – Covers both technical SEO and content strategy

Who Should Listen?

• Agency SEOs needing fresh tactics for clients
• In-house marketers keeping their company’s search strategy sharp
• Beginners who appreciate clear, jargon-free explanations

Sample 2025 Episode Topics

• “How Google’s 2025 Helpful Content Update Changes Everything”
• “AI-Generated Content – What Still Works After the Latest Spam Crackdown”

2. Search With Candour – Best for Technical SEO Specialists (2025 Edition)

Why It Stands Out in Our SEO Podcasts Review

Hosted by Jack Chambers-Ward, this podcast is a masterclass in technical SEO—a must-listen in 2025 for:

• GA4 and analytics mastery (critical with Google’s 2025 tracking changes)
• Site architecture deep dives (how to structure sites for Core Web Vitals 2.0)
• AI’s role in technical SEO (automating audits, schema markup, etc.)

Who Benefits Most?

• Technical SEOs who live in Google Search Console
• Developers who need SEO explained in their language
• Data-driven marketers who love spreadsheets and testing

3. Edge of the Web – Best Long-Form SEO Interviews (2025 Updates)

What Makes It Unique in 2025?

While many podcasts focus on quick tips, Edge of the Web offers:

• 60+ minute interviews with Google engineers and SEO pioneers
• 2025 trend forecasts (e.g., voice search, zero-click SERPs)
• News analysis you won’t get from Twitter threads

Ideal Listener Profile:

• SEO managers who need strategic (not just tactical) insights
• Content teams planning 2025 editorial calendars
• Executives who want high-level search industry perspectives

4. Ahrefs Podcast – Best for Data-Backed SEO Case Studies

Why It’s a 2025 Must-Listen

Ahrefs’ team doesn’t just theorise—they test and prove what works in 2025, covering:

• Real-world ranking experiments (e.g., “Does AI content rank in 2025?”)
• Backlink analysis updated for today’s spam filters
• Tool-specific tips for Ahrefs, SEMrush, and more

Perfect For:

• SEO analysts who trust data over opinions
• Agencies pitching clients with hard numbers
• Bloggers scaling their organic traffic

5. Search Off The Record – Google’s Official Word on 2025 SEO

Why It’s Essential (Despite Being Less Tactical)

As Google’s own podcast, it offers unique 2025 insights like:

• How Google’s algorithms evaluate “experience” in 2025
• The truth about AI content penalties (from the source)
• Future of search snippets and rich results

Who Needs This?

• SEO teams aligning with Google’s guidelines
• Policy-makers in large organisations
• Anyone tired of SEO rumours

Final Verdict: Which 2025 SEO Podcast is Right For You?

After this detailed SEO podcasts review, here’s our tailored recommendation:

• Best All-Rounder: The SEO Show (our pick for best SEO podcast for 2025)
• Best Technical Deep Dives: Search With Candour
• Best Interviews: Edge of the Web
• Best Data Insights: Ahrefs Podcast
• Best Google Insights: Search Off The Record

Pro Tip: Subscribe to one tactical podcast (like The SEO Show) and one strategic show (like Edge of the Web) to cover all bases. Check our article to learn how to make content SEO friendly.