Albert Einstein was one of the brilliant minds that ever lived on this planet. He was a great physician, but Einstein also influenced many other fields. It’s not an exaggeration to state that he influenced the mankind’s history. He died before web design came into stage and, unfortunately for the design community, his discoveries didn’t have any applications in this domain. He said that “imagination is more important than knowledge” and undoubtedly, he was right again. A part of the design community doesn’t agree with this statement, but thinking deeper, it proves to be valid.
It’s true that imagination without knowledge is nothing, but this “gift” is capital for a designer. More or less, each designer must be a creative person. A very challenging task for a designer is to realize a product for someone that, due to his/her job, is considered being even more creative. Indeed, one of the most demanding jobs for any designer is to create a portfolio for an artist. An artist’s soul is delicate and subjective, and artists’ perspectives differ from the ones that the rest people have. We really appreciate the job of an artist, but creating a website for an artist is a real challenge, because the respective online presence should reflect an artist’s complicated personality. Thinking more philosophically, a portfolio is located at the intersection between “immaterial imagination”, that kind of imagination which allows the subject to transmit new feelings, concepts or ideas and “material imagination”, i.e., that kind of imagination that is the base of a stunning layout.
It is not an easy job to understand an artist’s portfolio. There are artists that need portfolios, therefore, there is no any web designer who would allow himself the luxury of ignoring this market segment. In the next lines, we will present our approach to designing an artist’s portfolio. We don’t state that it is the best solution, but we do believe it may help a designer to create a brilliant portfolio.
We have identified two major solutions when dealing with an artist’s portfolio – the designer and the artist should choose which path to follow:
It’s the simplest and sometimes is also the best solution. A good template saves time and the resources of a portfolio creator. In this context, he may fully focus on its customization.
We are happy to offer you everything necessary for building a superb portfolio. First, we have created some amazing templates suitable for artists’ portfolios. Enjoy these from below, but we welcome you to browse through the MotoCMS Art & Photography Website Templates in order to find one that satisfies your tastes.
We offer you a wonderful tool that allows you to customize our templates. It is Moto CMS, and we consider that it’s way better to try it yourself than describe all its features here. Moto CMS is a very powerful tool: it may be used to create a completely new website, and the customization opportunities are really wide. You may handle all the structures of a layout, use various widgets as social media buttons, image and video galleries, web forms, and of course, the created pages are search engine friendly. You will definitely have all the needed features to create an impressive website.
This variant supposes that the artist hires a designer to realize the portfolio. The main advantage in this case is that the design is going to be unique, and it will better reflect the artist’s requirements.
No matter which solution is adopted, there are some “must have” features for an artist’s portfolio. Please let us know if you have other ideas to add here or if you have a different approach when dealing with such projects.
An artist’s portfolio is a part from the overall promotional strategy. A plain website will be associated with a boring artist while a website which stands out from the crowd will bring lots of benefits to the owner. Any designer should be aware of this fact, and every item of the layout should attract the eye of the viewer. It’s clear that originality is mandatory for an artist’s portfolio, but it’s not enough.
Unconventionality may represent another necessary ingredient for a successful portfolio. The downside of it is that many times unconventional is not compatible with usable. How should a designer escape from this annoying situation? We consider that the answer, as everywhere in life, is in between: the layout should be enough unconventional to let people say “wow”, but not so “wild” to effectively scare them.
The tips that we consider are important when building an artist’s portfolio. They are not just a few ideas collected from other blogs’ posts. These are the result of the experience and, what is more important, they are coherent and logical. Therefore, we agreed that an artist’s portfolio should be original, but at the same time it’s a part of a promotional strategy. This appurtenance means that a portfolio should reflect the artist’s style.
Let’s take the example of The Prodigy’s official website (see the picture below) – it fully reflects the style of the band: grotesque and somehow fearful. Would this approach be suitable for a more “human” artist as Mark Anthony? Undoubtedly not! His official website is simpler and it is very appropriate for his Latin style.
The story that social media is a very useful promotional tool is totally deprecated. The Internet is full of good specialists in new social media promotional strategies, including artists, and people became immune to them. Well, in spite of this situation, it’s not a winning idea to neglect any social network!
An artist’s portfolio must contain social media widgets, and a respective artist should really use these new modalities of getting in touch with the fans. Many artists’ portfolios (if not all of them) contain social media widgets, but the presence on social media is inconsistent. Consequently, social media integration in a portfolio is a very good idea…but it’s only a half of the job. The real advantage of social media is the possibility of communication with fans, so the artist should care about this aspect. He/she must be very active – a tweet and a picture on Facebook from time to time isn’t a solution.
It’s a funny and interesting formula. An artist’s portfolio is, in fact, a normal website, and every principle of a beautiful design also works for these online presences. The peculiarity of artists’ portfolios is represented by the content… It sounds crazy but people won’t pay attention to the design as long as it’s decent and in accordance to the artist’s style.
Let’s suppose that a common user is searching for some information or he wants to buy a product. In the huge majority of cases, he will ”Google” for specific keywords and he will land on some websites. The easiness of finding what he needs in addition to the design of the website are the main factors in making an opinion about the respective websites.
An artist’s portfolio is a different situation: usually, fans will visit the portfolio to find out news about the artist and to delight by admiring the latest works uploaded. The design should help and not to impress…
In this context the solution is simple: an artist’s portfolio must be constantly updated and any novelty should be instantly posted. This is the winning way for a brilliant artist’s portfolio!